After working for several electricians throughout Christchurch and Auckland, James decided to set up shop in Christchurch and provide what he reckons is a pretty good electrical service.

A fan of motorsport, we incorporated a classic motor-racing scheme from the 1960s into his identity to differentiate PowerShack from the competition. A “lightbulb” logo, making up the ‘P’ and ‘S’ of PowerShack”, is reflective of this racing period.

In the infancy of his business James was looking for a logo, business stationery and vehicle signage. We exceeded his expections, and we’re looking forward to working with James on his website and other digital media.


  • Logo
  • Stationery
  • Vehicle signage
  • Facebook setup