We were approached by CRC NZ Ltd to create the advertising collateral for their 2017 Movember campaign.

The brief called for a character that represented both CRC and the November campaign, to be applied to promotional can designs for five of their products, print advertisements and a variety of digital assets for web and social media.

Along with the creation of the “Luby” aerosol can character, we produced both print and digital products for the client’s use in their promotions.

Auckland, New Zealand


  • Character Design
  • Aerosol Cans
  • POS
  • Digital Assets
  • Coffee Mugs
  • Umbrellas