Christchurch bakery The Naked Baker purchased a new delivery vehicle, and wished to utilise the slab sides of the white van advertising the bakery, cafe and catering.

We created a character centred around a “naked baker” illustration, who is based on iconic 1950s character design. This was then applied to the delivery vehicle. The boys at The Naked Baker liked it so much it ended up being the new company logo, which can be found on all their collateral including billboards and apparel.



  • Logo Redesign
  • Delivery Vehicle