Rebrand + Brochure

Perun Group – based in Hong Kong – was started in part by Jamie McGregor back in 2014. Starting out as supply corporate fitness classes to many international companies, Jamie decided to branch out into apparel and wanted a sales brochure – along with branded apparel designs – to kick-start this endeavour.

As the original Perun logo was extremely dated we suggested a refresh of the identity, as the highly competitive space Jamie was looking to enter was well represented by some very famous international brands.

Perun, the Slavic god of thunder, has many ancient symbols known as thunder marks based on the hexagon, so when creating new concepts for the logo we decided to draw on that history. Simplifying the elements from the original logo creates a strong logo that is easily integrated throughout, from stationery to apparel and web.